Subscribe by Email

Your email:

widget

IMU Curriculum Enters University Classrooms

Now professors, teachers and educators can teach inbound marketing in a classroom setting! Visit our curriculum page to read, use, or share the materials! 

Inbound Marketing University Blog

Current Articles | RSS Feed RSS Feed

How to Get Found on Craigslist

  
  
  
craigslist inbound2

“WE EVERYWHERE, YOU NEVER THERE”

In an ideal world, you open your Craigslist account, create, and then post your ad.  While at the same time, a consumer goes to Craigslist, clicks on a category and finds your ad.  This sounds easy enough and may actually work now and again.  But this technique is for the meek and uninformed. 

Welcome to the world of the Craigslist marketer on steroids.    

Want help remembering where you've been? IFTTT can help!

  
  
  
foursquare to google resized 600

After my previous post on How to Increase Your Social Media Productivity with ifttt, I have been asked a number of questions about automating daily task.   And I thought that I would do a follow up post on how to automate your foursquare check-ins and to display them on your Microsoft Outlook Calendar.

Help A Vet Prepare For Life After The Army with Inbound Marketing

  
  
  
Life After The Army

In 2012, there are thousands of Veterans struggling to find employment. Unfortunately our country is in a recession, and I’m reminded every morning as I read the paper or watch the news.

Do You Have a Blogroll Strategy?

  
  
  
15 Business Blogging Mistakes & Easy Fixes

A blogroll is a list of links that may appear in the sidebar of your blog. These links may be favorite sites or professional affiliations. Usually the links in a blogroll have a direct correlation to the industry or business of the blog owner. I have a strict criteria for choosing blogs for the blogroll.

Tags: 

Are You A Switch Hitter?

  
  
  
ambidextrous

Not that there's anything wrong with that... But seriously, when it comes to inbound marketing are you ambidextrous? If not, you really should be.

Tags: 

The True Value of Content

  
  
  
5899896730 3ddf045521[1] resized 600

This week, Goldman Sachs learned the true value of content, and a few hard lessons along the way, when employee Greg Smith wrote an op-ed piece for the New York Times entitled 'Why I Am Leaving Goldman Sachs'.

How to Increase Your Social Media Productivity with ifttt

  
  
  
ifttt logo

I think that we all want to be more productive in our social media daily activities, but sometimes finding the right methods or tools is not always easy.  So, if you are looking for ways to simplify how you interact with social media, here is a great tool, called ifttt, that can help you begin your simplification process. 

Get a Real Job Using Keyword Research

  
  
  
nowhiringWhen someone applies for a job at a fairly large company, they submit their data into the system or upload their resume on the company's website. Once it's in the system, over 60% of the resumes are immediately thrown out because they don't contain the keywords matching what the company is searching for. The resumes are purged again to select the few to be interviewed. 

Do the few remaining resumes reflect the most qualified candidates? I don't know, but they belong to the candidates that are the savviest at navigating the waters of HR software. That may just mean they are the most qualified for the job.

So what? I'm not looking for a job. I'm an entrepreneur. 

Well, entrepreneurs, get this: knowing how the entire game works will give you insight into how to play. Just as the savvy job seeker is able get their resume found by ensuring they use the right keywords in their resumes, you too will get found by using the right keywords in your content. Knowing how the system works is one of the first steps to getting found by those searching. What it takes to get selected from thousands of applicants is the same thing it takes to get found online out of thousands of pieces of content. 

The HR technology has the same purpose as search engine technology. That purpose is to return the most relevant results for the individual or company conducting the search. Those relevant results are based on the keywords that are important to the searcher. For the entrepreneur, understanding search engine technology is what's important. Using that understanding to get your content found is called Search Engine Optimization (SEO).

I understand that you're not trying to find a job. You are trying to find a client. Or better yet, you are trying to get found by a client. SEO will help you do just that. 

Find out more about Search Engine Optimization by clicking here

Free Webinar: Introduction to SEO

Tags: 

Is fourquare Changing Social Media?

  
  
  
foursquare resized 600

Several months ago, I finally broke down and purchased a smartphone.  And since I am paying for the data plan, I decided that I would expand my social media endeavors.  So I did a little research on FREE apps that would help me.  I tried many apps, but finally settled on an app that would offer me money-saving discounts at participating businesses.  The app that I referring to is called foursquare. 

7 Tips to Maximize Your Home Page

  
  
  
website home page tips

As the saying goes “Home is Where the Heart Is” and your home page is the heart of your business.  Your home page is the home base and center of all other marketing you perform on behalf of your business.   A good home page can make for a new lead, while a bad home page can make for a high bounce rate. 

All Posts