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IMU Curriculum Enters University Classrooms

Now professors, teachers and educators can teach inbound marketing in a classroom setting! Visit our curriculum page to read, use, or share the materials! 

Inbound Marketing University Blog

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Lure Traffic to your Website with a Content Strategy

  
  
  
iJoe.us Content Strategy

Most websites are like a dead body on the internet – static with no movement whatsoever. This statement from a WordPress developer got me started in the creation of open source Content Management System (CMS) websites for a living. 

Create Awesome Marketing Videos... Using PowerPoint!

  
  
  
powerpoint image

For those who want a quick method to create videos of their PowerPoint presentations, here is a great tool, PowerPoint 2010. I have just started creating my own videos for YouTube after several years of trying to come out of my shell and getting the nerve to create videos and discovered this tool which has been a great help to me.  So I just wanted to share the steps that I use to produce my videos.  

22 Easy Ways to Get More Leads from LinkedIn

  
  
  
LinkedIn Leads

With over 120 Million professionals on LinkedIn, it’s hard to ignore this business-oriented social media network.  What can you do to make sure you are getting the most from your LinkedIn profile?  How about read this list of 22 ways to get more leads from LinkedIn.

Inbound Marketing: Create a Blueprint Before You Build the House

  
  
  
Free eBook: A Marketing Blueprint for Start-ups

Building a website takes a great deal of time and money mostly spent in design and development. Much of the preparation and strategy can be done offline. In fact many of the IMU teachings guide you in creating a state-of-the-art and searchable website.

Is Your Blog Naughty or Nice? 15 Tips to Stay Off the Naughty List.

  
  
  
naughty or nice blog

With so many blogs today, bloggers need to find ways to keep readers coming back.  People have many blogs to choose from where they can learn new information and share information.  If you want to open the door and welcome people into your blog for comments and sharing, here are some tips to help you increase interaction and keep your blog off the naughty list:

Social Media Values: Finding Your Community

  
  
  
ElvertBarnes

I've had an interesting social media experience over the past month or so. One that has brought me back to the true meaning of web interactivity. 

4 Tools for Effective Community Management

  
  
  
Twitter Social Media Tools resized 600

Many community managers I've talked to have a hard time knowing the best way to keep up with fans/followers on all the channels more easily and effectively. For those who manage more than one brand/service, things are even worse!

How to Create a Fast & Easy Resume using LinkedIn

  
  
  
linkedin Resume builder logo resized 600

In today’s economy it is important to have a good professional resume that will attract companies who are hiring.  Most of us use some type of word processer or professional resume writer with hopes that the resume is formatted and presentable when we need it.   This is where LinkedIn comes into play.  If you have an account with LinkedIn and your profile is up to date, you can use a new application from LinkedIn Labs that will allow you create a great looking resume in a matter of minutes.

The Top Five Essential Tools to Maintain a Quality Website

  
  
  
Free website tools

Even the smallest of small businesses are typically aware of the benefits of being online. Having a well-designed website allows your customers and potential customers to learn more about your products and services and serves as a communications hub for furthering your brand.

How to Create Killer Marketing Personas

  
  
  
marketing persona

The best personas go beyond demographics and outline what motivates individuals purchasing decisions and help you decide where and how your messaging should be distributed.

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