Inbound Marketing University Blog

What Is a Social Media Strategy?

  

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A social media strategy is not deciding to use Facebook and Twitter. Those are tactics. So what is a social media strategy?

Much like a politician should prepare a messaging platform and define perceptions, issues and tactics for each speech, a social media strategy and its content implementation needs the same preparation.

In the movie Our Brand Is Crisis, James Carville explains these principles which should be considered for political candidates, as well as companies' social media usage.  

Simplicity – the ability to simply state, in a single phrase, what you will do for your clients or customers.

Relevance – the ability to tell the story in the eyes of your clients or customers.

Repetition – the relentless effort in telling the story over and over and over again.

So once you have your messaging platform, content creation becomes easier as you listen to social media and engage in the conversations that are most important to your brand, industry, products or service.  From there, you can publish relevant blog posts, be repetitive on your story and make sure you always create a call to action while sharing your simplicity.

Every company should think about defining a strategy so it is consistent with its message, brand and product marketing within all facets of social media. With social media being a tool that allows for multiple touch points, it will be important for the future of branding to have a grip on a social media policy, as much as it does their brand promise and perception in the marketplace.  

Do you have a social media strategy? How did you come up with it?

About the author: Aaron Bare is the CEO of an online buzz and word of mouth company focused on elegant social media optimized websites.

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