7 Ways Inbound Marketing Helps You Help Your Clients
Posted by Dick Wooden on Wed, Aug 25, 2010 @ 08:15 AM
A journey starts with the first step.
Here are seven ways that the Inbound Marketing University training has helped me and my business help my clients... and how it can do the same for you!
1. It expands what you don't know, but should know. You can use IMU to move out of "Unconscious Incompetence" and begin to become more aware of the bigger, positive possibilities to grow a business. Share those new insights with your clients.
2. It gives you high quality resources for more in-depth analysis and a place to go for expertise. We all can use more purposeful and valuable content. Sign up for the professors' blogs and read their books. Share the resources with your clients.
3. It builds your skill level in areas like social media usage, attraction marketing and remarkable content creation. Help your clients create the basic core social media profiles in LinkedIn, Facebook, Twitter and YouTube. Start to build a personal brand. I have helped several businesses start a blog and now they are seeing new prospects being attracted.
4. It builds your capacity to develop relationships. You'll discover more methods to connect and enhance business relationships. Help your client understand the value of connecting their employees with prospects, clients, and other business partners.
5. It gives you the opportunity to learn from others' experiences, including how they got started in inbound marketing, what worked and what didn't. Some of the best practices may apply to your client's business model, so pass them along. Follow some of the ideas presented in the classes to get started, now.
6. It makes you think at a deeper level about what attracts your ideal client and helps you focus on benefits--not features. Consider what keywords and phrases attract your clients, and then help your clients attract more prospects matching their "ideal."
7. It's fun and an entertaining way to learn new concepts that are also immediately practical in today's world. The folks at HubSpot have an engaging and fun spirit. Join the Inbound Marketing University and start learning useful strategies and tips to grow your business with the principles at the core of inbound marketing.
What skills have you learned at Inbound Marketing University that you plan to use to help your clients?
About the author: Dick Wooden is an IMU Graduate, Customer Relationship Management consultant, and Inbound Marketing Specialist who lives in the Southwest Michigan, Michiana area. His passion is helping entrepreneurially minded people strengthen and grow their business centered around business relationship development.